^^ Share About Writing Effective Ads With Your Team

It doesn’t matter if you have the all-time greatest product in the world.  Maybe it could cure cancer and end world peace at the same time.  Maybe you developed a product that can end hunger and stop the spread of disease.  It really doesn’t matter, because even though it is amazing, you won’t be able to sell it if you don’t understand the process behind writing effective ads.

This “World’s Greatest Product” can’t do a thing for ya if you can’t get people’s attention with head-turnings ads.  On the other hand, I’ve seen people sell second-rate products because their ads were so well written that you just had to click on it. 

For this reason, writing effective ads (and sales pages!) is probably the most lucrative skill you can develop as an internet marketer.  There are soooo many aspects of it that I’ll just share with you a few of the most important things to keep in mind when writing effective ads.

Steps to Writing Effective Ads:

First, before you do anything, you have to define who your target market is.  This is the easiest thing to lose sight of, and many network marketers just write ads that sound good to them.  You’re not selling the ads to yourself!  Your ads have to work for the people you sell to!  Write down their fears, desires, and what they hate.  This will get you going with writing targeted ads.

Next you need a headline that will catch attention.  Most people don’t read the rest of an ad if it the headline doesn’t interest them.  Some ideas are how-to’s, questions, intrigue, or an announcement.  Some examples could be:

                “How to Sign People Up Without Calling Anyone!”

                “Are you Ready To Discover The Experts’ Secrets?”

                “You Aren’t Making It Big Unless You Know These 10 Blogging Tips”

                “Announcing: New Product Cuts Marketing In Half”

When writing effective ads, write a whole bunch of headlines down and then pick the one you like the best.  If you use the first one you come up with, odds are it won’t be the best one you could have used.

Now, you have to offer something free.  Nobody clicks on pitches for other people’s business, but they will click if they can get some value through some sort of free offer.  This could be an ebook, interview, webinar, or anything you can think of that your target audience would be interested in.  But that’s the key; if it’s too lame, nobody will click on your ad.

Then, make sure you tell them to take action.  Test after test shows that when people are told to do something, they are more likely to do it.  This could be as “get your free copy here” or “click the link below”.

But there really only is one way to know that you’ve got a good ad, and that is to test it.  Run an ad for a week, then change the headline and run that one for a week and see which does better.  Then change the body and let that run for a week.  There is no way to know exactly how well your ad will do until you test it.

Remember, if you can get inside your prospect’s head and really understand what you are looking for, then you’ve got most of the battle won.

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Attraction Marketing Expert

Hope learned about writing effective ads!

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