Secret Formula For Crafting Expert Selling Emails

Writing a half-decent email that actually sells stuff for you is a difficult thing to do…

And, unfortunately, it’s one of THE essential skills in internet network marketing. Without it, you’ll never make high numbers of sales or recruit more than a few people in a month.

Now, I’ve never put together a formula for writing good emails, but I realized that I go through virtually the same process every time.

So here ya go… straight from my head, step-by-step to your computer!

4 Steps For Creating Selling Emails

1. The first thing I always do is figure out what it is I want to accomplish with my email. Usually, I’m teasing something, like getting people to a webinar, a blog post, or a video. Sometimes, I sell people on going to a sales page to check out a product.

Once you get that set, you can formulate an interesting and informative email knowing what your end game is!

2. Now, I figure out the juice of my email. I like them to be personal and include myself and others I know into the email. This brings people closer to me and creates a higher level of trust.

My favorite are recent personal experiences, like going to the movies or having dinner with my parents. It could even be something I’m about to do, like go to the zoo or take a vacation.

3. It’s time to start writing! I like to start out with something that hooks the reader… Usually I’ll hint at the value they’ll get.

Something like:

“I’ve discovered a secret new way to recruit twice as many people with even less work, and I’ll break it down for you step by step… but before I get to that, let me tell you a little story.”

That way, you can jump into the story without your prospect thinking, “What in the world am I getting out of this?”

Then, if the story drags on a bit, make sure that you remind them you’re getting to the good stuff later.

Always make sure your story or analogy or whatever you’re writing ties back to a valuable marketing lesson in a meaningful way. It should drive the point home more!

4. Lastly, you need to tie in what you’re selling or promoting. It can be a simple as “To see this in action, head on over to…”

Sometimes, I won’t even reference anything at all about what I’m selling, and then in the P.S. I’ll just add a little blurb… not something pitchy, but informative.

For example: “P.S. Check out my limited offer FREE report on how to double your leads by tomorrow! Go here…”

It’s not selling something straight from the email, but sending them along the process. In my example they would get a free report, so obviously they don’t have to buy anything to get some training.

Hope this helps!

Erin

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