How to Get People to Buy Whatever You’re Selling
The good news is that it’s not that hard a fix.
Maybe you’ve heard the phrase “vomit all over the prospect” … basically meaning that as soon as you have someone’s attention, you throw up every last stat you can think of about your company or product.
If you’ve had someone do that to you, you realize how uninteresting it is to a prospect. It’s dull and annoying and worst of all, the prospect has no idea why they should want your product.
Now infomercials, they get it right!
I mean, they better, right? I know we laugh at them, but they buy up entire slots of programming and some people make tens of millions of dollars of them.
Suppose you’re watching an infomercial for knives.
What’s the first thing they always talk about?
They always show cheesy footage of problems people encounter with regular knives… like they can’t cut cheese right, or their knives aren’t sharp enough to cut through a bone.
What is it that the infomercial is doing?
They’re connecting with their target market. They’re showing you why the knives you have aren’t good enough.
They present problems that people identify with, and then present their knives as the solution.
This is such a classic way to sell, but sometimes gets forgotten in internet marketing
Imagine we’re having a phone conversation.
First, I want to get to know you as best I can. I want to know a little bit about who you are and your internet marketing experiences, but even more important, I want to know what you struggle with.
Are you having a tough time generating leads? Do you struggle paying your mortgage? Do you have a kid about to go to college and you can’t pay for it? Have you never recruited anyone before?
Once I understand that about you, I can then position my product or MLM as the solution to your problems.
I’ll say something like, “If I could show you how to generate enough leads so you can build a business and pay your mortgage, would you be open to that?”
Then, I show them a video or website or whatever’s next.
Or, “I use my blog to generate 10,000 visitors per month, and it helps me to generate leads and sign-ups, and it can definitely help you recruit your first reps. Is that something you’d be interested in?”
Notice that when I ask if they’re interested or open that it’s always after I say something like “recruit your first rep” or “pay your mortgage”.
Of course they’re interested in recruiting and paying their mortgage! At that point, it will be almost impossible for them to say no, and when they look at your stuff they’re about 100 times more qualified of a prospect.
Practice this, write down questions you want to ask, phrases you want to use, etc., in a notebook somewhere… and you’ll get good at this in a hurry! Write down what works, what doesn’t, specific responses y0u get to things you say, and the biggest questions people ask.
Have a good one!
P.S. Want to get some more free tips and tricks (including some of the best FB training around)? Head on over to my Fan Page: http://www.facebook.com/ErinSmithFanPage
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