How To Incorporate Your MLM the Right Way Into Your Marketing Funnel

You’ve probably seen something like this before:

Ad => Capture Page => Funded Proposal (low ticket offer) => MLM

I’m not going to get into the nitty-gritty of how that all works, but the overall idea is that your prospects are already super qualified when they get the privilege to see your MLM.

However, people who go through this funnel and hear about you for the first time will never buy into your MLM right then.

Wait!

Then why do we even have this funnel?

The entire idea is to sign people up into your MLM, right?

That’s true. But… MLM’s are a big decision, cost a decent amount of money, and a lot of people are just plain skeptical about them.

A lot of times people need more than just a quick glance at what it is.

You need to look at this funnel as more of a “pre-sell”.

When they see your MLM later on, they’ll recognize it and be like “Oh ya, I remember that Billy Bob is in that company, and I like him… let’s go talk to him about it!”

Leads seeing your MLM at the end of the funnel is just the first step in what can be either a short or long process of recruiting them (depending on their personality and your ability to close them).

The first line of offense is to call them up. Ideally, they at least remember going through your funnel and maybe even like you. Hopefully they remember a little about your MLM and they’re slightly curious about it.

On the phone, you can close some people into your biz, but don’t drop them if they don’t want to get involved yet.

Basically, over the course of time, you want people to grow to like and trust you. Then, once they’re beginning to get sold on you, you remind them about your MLM.

Here are a few ways to “remind” people about your MLM without pounding them over and over again on the head with a hammer:

Quick Email Mentions

I rarely write entire emails about my MLM, but I will “name-drop” so to speak.

Instead of saying “my MLM”, I’ll just throw in that I’m in Numis… pretty simple, but the more they hear it, the more they’ll subconsciously think “Hey, I’m hearing a lot about this, maybe there’s something to it!”

If your too blatant about it, you’ll turn them off from the company and you as well because you were pitchy

Tell Your Team About Company Updates

When something big happens, mention it!

For example, when Numis guaranteed that they would buy back our autoship coins up to 5 years later for the same price you paid, that was a BIG DEAL!

Or, when I mentioned that it was the last day for a $75 entry fee into Numis, I had 3 people call me about it.

Don’t update people on silly little things, or they’ll get tired of it. But when you say “I rarely mention things like this but…” and it’s true that you rarely talk about it, people will listen.

Your Blog Tab

Be sure to have a little tab on your blog about your MLM. It shouldn’t be one big long pitch to join, but you can have some basic info about it.

In fact, I’d recommend focusing more on an opportunity to work with you as opposed to joining your MLM.

Either way, they’re hearing more about you being associated with your MLM.

Recruiting Webinars

This is one of the best ways to actively recruit people into your biz. It works especially well when you’ve done the other things I’ve talked about and people are becoming familiar with you.

There’s a whole science to doing these the right way, but the idea is to provide some awesome training (without talking about your MLM), and then at the end invite people to join you and give out tons of insane bonuses.

I’m pretty sure that was a run-on sentence, but it’s a great principle to understand.

Hopefully you can implement a few of these soon and get your leads to want to work with you!

If you liked anything in particular about this post (or disliked anything about this post) let me know! Leave me a comment and tell me what you think.

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To your success,
Erin

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